אודותינו

Hi! We're Lihi and Shani. 🤍

We met in the army, became good friends, and today both of us work in the high-tech and technology world. Although our careers are in different fields, our hearts were always in the fashion world.

One day, during a conversation, Shani said with a half-smile that she was ready to quit high-tech and open a sportswear brand. A few hours later, when she arrived home, a message from Lihi was waiting for her:

"Tell me, were you serious about the store?"

This was the beginning of a journey that became Bodeo.

From the very beginning, we knew we wanted the brand to reflect us. Therefore, even before we had a name, we designed the logo around the letters B and D – the first letters of our last names, Blau and Dush.

From there, the search for the perfect name began. We wanted a name that would be unique, elegant, clean, and catchy – one that would feel exactly like the brand we dreamed of building.

After much thought and many ideas, the name Bodeo was born.

We believe that training is much more than physical activity. It's time you choose to dedicate to yourself. And when you feel good in what you wear, you move differently – with more confidence, more comfort, and more enjoyment.

Every item we produce starts with the same thought: to create sportswear that will make women feel beautiful, strong, and comfortable, without compromising on any of the three.

Thank you for being here, and thank you for being a part of our journey.

BoDeo. Move with Confidence.